Food & Beverage
Make thecraving impossibleto ignore.
Strategy, creative direction, and AI-native production for restaurants, cafés, hospitality, and food and beverage brands across the GCC.
Selected F&B work
Made to stand out.
What we create
Creativebuilt aroundthe momentof choice.
From first discovery to launch day and the content rhythm that follows, every asset comes from one clear brand and campaign direction.
Launch campaigns
Campaign ideas and hero films that give a new product, menu, location, or concept a clear reason to matter.
Seasonal moments
Timely creative for Ramadan, Eid, national occasions, summer, gifting, and the moments already shaping demand.
Always-on social
A recognizable system for short-form content, product stories, offers, and brand-led communication.
Product and menu stories
Appetite-led films and visuals that make texture, flavor, preparation, ritual, and experience easy to feel.
Client perspective
What brands say about us.
“I really liked the video, great job. I noticed the runtime was 56 seconds and was surprised, because it felt like it ended so quickly that I actually re-watched it to double-check. It flew by; it wasn’t boring at all.”
“Two agencies before this. Both gave us Arabic that read like Google Translate. This was the first time it sounded natural.”
“I thought AI creative would look cheap, but this really looks professional. Thank you.”
Questions, answered
Before we build the appetite.
Do you work with restaurants, cafés, and packaged food brands?
Yes. The creative approach changes with the business: restaurants need appetite and experience, cafés often need ritual and culture, while packaged products need a clear product story and strong shelf-to-screen recognition.
Can you work with our existing product photography and brand guidelines?
Yes. We can build from existing brand assets or define a new campaign direction around them. Before production, we identify which product details, colors, packaging, and brand rules must remain exact.
Can one campaign produce content for several channels?
Yes. We define the main creative direction first, then plan the hero film, short-form cutdowns, aspect ratios, stills, and language adaptations as one connected system.
Do you create Arabic and English advertising?
Yes. Bilingual messaging and adaptations can be included. The Arabic is written for the audience and context rather than translated word for word.
How long does a food and beverage project take?
Timing depends on the number of concepts, products, formats, and review rounds. Once the brief is clear, we recommend a scope and schedule built around the launch or campaign date.
What do you need to begin?
Share the brand, product or menu, audience, objective, channels, launch date, and any existing guidelines or assets. We will turn that into a focused creative starting point.
Studio
Based in Bahrain.
Working with brands
across the GCC.
The Top Frame is an AI advertising and creative production agency based in Bahrain, working with brands in Saudi Arabia (KSA), the United Arab Emirates (UAE) and the wider GCC. We develop campaign ideas, product films and brand content in Arabic and English.
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