EduPath
Project
A problem-solution campaign film that turns school-search overload into a guided digital experience.
Challenge
The problem is not a lack of school information. It is too much disconnected information from searches, websites, brochures, notes, and comparisons. The film needed to make the value of a guided decision process visible.
Creative idea
Make information overload physically and visually visible first.
Search results, brochures, notes, and comparisons accumulate around the parent. EduPath then introduces a cleaner question flow that turns a chaotic search into clearer options.
Art direction
A warm home setting and increasing visual clutter establish the problem. Teal interface overlays, guided questions, and a cleaner frame shift the visual language from confusion to clarity.
Production approach
The interface is integrated into the narrative instead of being isolated as a screen recording. The transition between physical clutter and transparent UI carries the strategic idea.